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Worlds Greatest What? The Art of Branding.

World's best, or...

prime, utmost, biggest, finest...I think you get the point! But what actually is the point, and why do restaurants, brands and products love these terms?

There’s a huge amount of competition today, so businesses need to go the extra mile of ensuring they stand out in a crowd. To do this, you should invest in creating a strong brand that will get and keep people’s attention. With the right branding, you have the chance to get some control over how people perceive your business, so you don’t want to overlook this.

However, a business with elements such as a distinct logo, attractive colors and other visual elements will be much more memorable. Someone might see your brand for only a moment, but if it sticks out in a positive way, there’s a good chance they won’t forget it, even if this person isn’t ready to use your products or services just yet. Eventually, when they’re ready to take the next steps, if your branding has stuck with them, they’ll come back to you.

Brand vision

Your brand vision is the story of your business that outlines where you come from, and where you want to go. It involves asking the following questions: What is your business about; how do you help people; what goals are you trying to achieve, and how will you achieve them.

Niche market

Your niche is the market you serve within your specialist field together with what differentiates your business and brand from others. Gaining a detailed understanding this is very important in order identify, follow, analyse and track your major competitors.


Your company’s culture is defined by practices and beliefs that are usually expressed in a set of values. Understanding these values is important as they may form an intrinsic element of your brand’s voice or tone as expressed to the market and to your customers

Knowing who you are and what changes you bring to people will provide a clear marketing plan and target the audience you want to reach. Gradually, you will gain trust and loyalty from your customers.

It is a common amateur mistake to publish content without a plan and clear objectives.

Strategic brand management includes content planning. The main aim of branding is to make sure you align your content with your brand's voice, personality, and tone. It will make your brand more appealing and memorable, differentiating it from the competitors.

A good strategy not only provides good customer-oriented results but increases employee satisfaction. With a clear objective, there will be less confusion about their duties.

In conclusion I would state simply that you will never deliver the "Worlds Best" anything. We are looking for progress, not perfection. Additionally, I would avoid any business that is selling the Worlds best anything, simply because it's not possible!

Cheers, and happy hump day! 4 days till Christmas!

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